ABOUT TAYLOR
I lead mid-market partner growth strategy at Snap. I’m accountable for partner-sourced revenue, so my work starts with practical questions. Which advertisers should we reach? What can a partner help them do? What does the seller need for the next conversation?
Earlier at Snap, I built the affiliate and creator program for Snapchat Ads. I made the investment case, ran the pilot, worked with Engineering on attribution, and built the team that helped creators, publishers, and agencies bring in advertisers.
At Shopify, I led the move to Impact and built a partner education hub. Affiliates and developer partners could learn a product, explain it to a merchant, and make a tracked referral. The network grew from about 1,000 to more than 20,000 monthly active partners.
I learned to sell at General Assembly, where conversations with prospective students shaped the affiliate programs I later ran. Teaching growth marketing there gave me plenty of practice explaining a complicated product in language someone could use the next day.