WORK ARCHIVE
A running list of career shaping projects and milestones.
Work from across Snap, Shopify, General Assembly, all the way to early career internships.
Content powered acquisition
Creator
CREATOR + AFFILIATE GROWTH
Snapchat Affiliate Program
Built Snap’s first B2B affiliate and creator program from scratch, scaling it to 600+ partners and Eight-figure incremental revenue.
0→1 global program
600+ partners
40+ markets
Partner revenue via API
PRODUCT + TECHNOLOGY PARTNERSHIPS
Snap Tech Partnerships
I lead product partnerships and am building repeatable go-to-market programs across commerce, measurement, attribution, campaign technology, mobile measurement, and lead generation.
6 partner verticals
0→1 GTM systems
Material quarterly revenue contribution
Onboard → activate → grow
G
LIFECYCLE + Creator GROWTH
Shopify Affiliate Program
Built the segmented, localized lifecycle system that onboarded, educated, activated, and re-engaged Shopify’s global partner population.
20K+ partners
420+ lifecycle emails
12 languages
Partners → product story
PRODUCT MARKETING + PARTNER GTM
Shopify Product Marketing
Built the partner GTM system that turned product launches into scalable enablement and clear stories that partners could confidently recite back to their audiences.
4 Editions launches
20+ partner resources
+400% Growth Center sessions
Global affiliate expansion
PARTNER MARKETING + GROWTH
General Assembly Partnerships
Started with two affiliates and grew a broader portfolio across content, referrals, community, and co-marketing.
3 roles in 2.5 years
~6× affiliate revenue growth
40+ markets
Test → learn → scale
GENERAL ASSEMBLY / GROWTH MARKETING + EXPERIMENTATION
General Assembly Growth Experiments
Tested acquisition across sweepstakes, lifecycle, direct mail, influencers, events, and co-marketing, then scaled what performed.
30+ sweepstakes
370K+ net-new leads
$0 influencer budget
Earlier work, internships, and side quests.
Early experiences that shaped how I think, work, and lead as a growth marketer.
Independent Project
Applied AI + workflow automation
SoulCycle
Local partnerships + community growth
Bloglovin’ / ACTIVATE
Research, insights + demand content
Doctify
Organic social + awareness growth
Dyer Brown Architects
Architecture + design immersion