WORK ARCHIVE
A running list of projects and career milestones.
Work from across Snap, Shopify, General Assembly, all the way to early career internships.
Creator referrals
Creator
CREATOR + AFFILIATE GROWTH
Snapchat Affiliate & Creator Program
I built Snapchat’s first B2B affiliate and creator program. An invite-only pilot brought in advertisers who started spending, and the program grew to 600+ partners across 40+ markets.
600+ program partners
300+ advertisers activated in pilot
40+ markets
Partner-sourced pipeline
PRODUCT + TECHNOLOGY PARTNERSHIPS
Snap Tech Partnerships & Co-Selling
I own a quarterly revenue goal for Snap’s mid-market partner business. I help sellers find the right accounts, secure partner introductions, and turn technology integrations into advertiser pipeline.
Eight-figure annualized revenue
Mid-market co-selling
Quarterly revenue goal
Partner referrals
G
LIFECYCLE + Creator GROWTH
Shopify Affiliate & Partner Growth
I led the move from in-house affiliate tooling to Impact and built the training that helped partners refer merchants. The network grew from about 1,000 to more than 20,000 monthly active partners.
~1K → 20K+ active partners
600K+ paid-trial merchants
12 languages
Launch enablement
PRODUCT MARKETING + PARTNER GTM
Shopify Product Launches & Partner Enablement
I turned Shopify Editions launches into merchant use cases, demos, and sales materials that affiliates and developer partners could use in customer conversations.
4 Editions launches
+400% Growth Center sessions
20+ partner resources
Affiliate revenue
PARTNER MARKETING + GROWTH
General Assembly Affiliate Growth
I started in sales, took over two publisher relationships, and grew the affiliate channel to 25+ partners. Annual affiliate revenue grew roughly sixfold.
~6× affiliate revenue growth
25+ affiliate partners
40+ markets
Acquisition tests
GENERAL ASSEMBLY / GROWTH MARKETING + EXPERIMENTATION
General Assembly Growth Experiments
I tested sweepstakes, direct mail, co-marketing, and creator partnerships to reach prospective students. I followed leads through to enrollment to decide which channels earned more investment.
370K+ net-new leads
30+ sweepstakes
$0 cash budget for the influencer test
Independent and earlier work.
An enterprise GTM project and the early roles that shaped how I work with customers and partners.
Enterprise GTM for AI Localization
Enterprise sales plan
SoulCycle
Local partnerships + community growth
Bloglovin’ / ACTIVATE
Research, insights + demand content
Doctify
Organic social + awareness growth
Dyer Brown Architects
Architecture + design immersion