THE BRIEF
Turn an emerging AI service into a credible enterprise growth motion.
A rapidly growing AI company was expanding beyond self-serve software into a managed production service for enterprise content teams. The challenge was to make the offering easy to understand, credible to quality-sensitive buyers, and actionable for Sales while defining where to compete, how to earn buyer trust, and how to generate qualified pipeline from scratch.
The work needed to connect product positioning, competitive differentiation, sales enablement, and demand generation into one coherent go-to-market strategy.
THE OUTCOME
A practical GTM package built around positioning, proof, and pipeline.
I translated the opportunity into three connected deliverables: a buyer-facing pitch, a low-friction trial offer, and a 90-day pipeline generation plan. Together, the recommendations established how to position the service, give enterprise buyers a clear path to evaluate it, and build a repeatable motion for generating qualified demand.
POSITIONING + SALES
Enterprise Client Pitch
A buyer-facing narrative for a global gaming company evaluating AI-powered localization, centered on quality, creative control, workflow fit, and a controlled path from pilot to scale.
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SALES ENABLEMENT
Trial Offer One-Pager
A rep-ready sales asset translating the service into a simple three-project pilot designed to prove quality, turnaround time, workflow fit, and readiness to scale.
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DEMAND GENERATION
90-Day Pipeline Generation Plan
A full-funnel enterprise growth strategy covering vertical prioritization, account targeting, outbound, lifecycle, events, paid ABM, experimentation, and measurement.
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