600+
Partners in the affiliate and creator program I built.
SNAPCHAT ADS
Selected work
How I grew partner channels at Snap and Shopify.
Creator referrals
Snapchat Affiliate & Creator Program
I built Snapchat’s first B2B affiliate and creator program. An invite-only pilot brought in advertisers who started spending, and the program grew to 600+ partners across 40+ markets.
600+ program partners
300+ advertisers activated in pilot
Partner-sourced pipeline
Snap Tech Partnerships & Co-Selling
I own a quarterly revenue goal for Snap’s mid-market partner business. I help sellers find the right accounts, secure partner introductions, and turn technology integrations into advertiser pipeline.
Eight-figure annualized partner-sourced revenue
Mid-market co-selling
Partner referrals
Shopify Affiliate & Partner Growth
I led the move from in-house affiliate tooling to Impact and built the training that helped partners refer merchants. The network grew from about 1,000 to more than 20,000 monthly active partners.
~1K → 20K+ monthly active partners
600K+ paid-trial merchants
Launch enablement
Shopify Product Launches & Partner Enablement
I turned Shopify Editions launches into merchant use cases, demos, and sales materials that affiliates and developer partners could use in customer conversations.
4 Editions launches
+400% Growth Center sessions
AFFILIATE & CREATOR ECOSYSTEMS
Creator Content in the Wild
Shopify creators showed entrepreneurs how to launch a store. Snapchat creators taught businesses how to run ads and shared referral offers. These videos show what a prospective customer saw before opening an account.
Creator archive · Coming soon
CAREER PROOF POINTS
Partner growth in numbers.
What changed for advertisers, merchants, and the partners reaching them.
Working notes
Tools I’m building for growth teams.
I use AI to clean partner data, prepare it for enrichment, and make it usable in CRM workflows.
Coming soon
AI projects
I built two internal agents that 30+ colleagues use to prepare data and connect it to CRM workflows.
Coming soon
Research and reporting workflows
Examples of how I organize partner research, synthesize feedback, and prepare reports.
If you’re building an affiliate channel, taking an ad product to market, or growing revenue with technology partners, I’d love to hear from you.